Top 10 AI Tools For Digital Marketing in 2025 (For Beginners)
This YouTube video discusses ten AI tools beneficial for digital marketing in 2025. The presenter highlights tools for managing communications (Texts.com), project management (Notion AI), LinkedIn automation (Tapo), video creation (Descript), logo design (Brandmark), website building (Durable), social media content generation (Creattive), and meeting transcription (Otter.ai).
The speaker emphasizes these tools’ time-saving capabilities and encourages viewers to adopt them to enhance productivity. The video’s overall message is that AI tools are valuable assets, not job replacements, in the digital marketing field. No affiliate links are included.
AI Tools: A Time-Saving Revolution
The speaker in the video emphasizes that while some people fear that AI will replace jobs, he believes that AI tools will ultimately save people a lot of time. He states that ignoring these tools is not an option, and learning how to integrate them into work processes is essential. He argues that using AI tools can significantly enhance efficiency if they are learned and applied correctly.
The speaker recommends not avoiding these tools and suggests that if you ignore them it will be hard. He believes that it is important to learn these tools to save time and integrate them into working processes. He emphasizes the importance of taking advantage of the time saving capabilities of the tools.
The speaker has collected some of these AI tools to show how they can be used and integrated. He highlights the importance of embracing AI tools to improve productivity. He also emphasizes that these tools should be used as aids, not replacements, to human effort.
Texts.com: Centralizing Your Messaging
The first tool discussed is Texts.com, which centralizes messages from various apps into one place, such as iMessage, WhatsApp, Telegram, Messenger, and Twitter. This tool addresses the common issue of having to switch between apps and potentially missing messages. It organizes all messages into one interface, allowing users to manage their communications more efficiently.
Texts.com also integrates features like templates, ChatGPT, and a translation option. The integration with ChatGPT saves time by assisting with text creation, and the translation feature is useful for multilingual communication. By consolidating all of these messaging features into one place, Texts.com helps users improve their time management.
The tool also enhances time management by helping users avoid distractions from unnecessary messages and enables a more organized approach to communication. The speaker recommends allocating time, such as one hour per day, to respond to messages. Texts.com promotes privacy and encourages a more organized digital space.
Notion AI: Your Personal AI Assistant
The second tool is Notion AI, which is essentially ChatGPT within the Notion platform. This integration allows users to leverage AI capabilities directly in Notion boards, posts, and SOPs. Notion AI can perform tasks like creating meeting agendas, writing social media posts, and generating pros and cons lists. The speaker emphasizes that this is like having a personal ChatGPT within the Notion application.
Notion AI offers numerous templates and features that assist in various tasks. It enhances the user’s ability to manage their agency, by integrating these tools directly. The speaker recommends Notion for its organizational capabilities, even without the AI feature, stating that the AI integration provides an added boost. Notion is presented as a key tool for managing workflows and enhancing efficiency within a digital agency.
The convenience of having AI tools integrated directly into the workspace significantly increases efficiency and productivity for the user. The speaker notes that he is not affiliated with any of these tools, and is only sharing tools that he finds valuable. He is providing value to viewers by sharing tools that help in his own work process.
Tapo: Automating LinkedIn Outreach
Tapo is the third tool, designed for automating LinkedIn outreach, including messages, follow-ups, and connection requests. This tool is especially useful for users in digital marketing, as the speaker points out that they should be using LinkedIn to reach contacts. Tapo automates message generation based on the niche of the contact, which makes communications more tailored.
Tapo is capable of understanding the content of messages and creating appropriate responses. The speaker recommends checking the AI generated texts before sending. He suggests that if there is a small number of contacts, then Tapo may be used for automation. Tapo provides time-saving capabilities by automating routine tasks in digital marketing outreach.
The speaker mentions that while he favors personalized outreach, Tapo can be helpful for automating communications with smaller numbers of contacts. He recommends using the tool for free before subscribing to the paid version. Tapo has a 7-day free trial, with the cheapest plan being $39 per month, allowing users to test its functionality.
Be Human: Personalized Video Messaging
Be Human is an AI tool that generates personalized videos based on text inputs. This is an innovative feature that allows users to create one video, and customize it with a text prompt, which is useful for personalized outreach. For instance, the same video can be used for newsletters or for responding to contacts, with the text that the person speaks being personalized.
The speaker notes that the video creation process with Be Human is automated, such that personalized video messages can be sent out automatically when a user subscribes to a newsletter. The tool’s automated capabilities can be somewhat “creepy” but highly efficient, allowing users to clone themselves digitally. This is presented as an efficient and cutting-edge solution for video communication.
Be Human eliminates the need to re-record videos, thus saving time, while still offering personalized video interactions. The user records a video once, and can then use a text prompt for personalized outreach. The video can be used for various purposes, such as newsletters, or replies to contacts, and the text can be altered using the user’s text input.
Brandmark: Logo and Graphic Design
Brandmark is designed to help beginners with logo and graphic design. This tool allows users to create logos, banners, and social media graphics using simple text inputs and some keywords. The user begins by entering their brand name and slogan, which initiates the graphic design process. Brandmark then asks for keywords and color preferences.
Once this is done, Brandmark generates a variety of logos and graphic options. The tool can also create banners, profile pictures and a range of other options. The generated graphics are customizable, which allows the user to edit the options generated. Brandmark provides a way for beginners to create graphics without needing to hire a professional designer.
The speaker recommends Brandmark as a time-saving and cost-effective solution for people just starting out, highlighting that it is a good tool. Brandmark offers a quick way to create a visual identity for a new brand. It saves the user from needing to hire a professional designer and from taking time to learn graphic design, making it user-friendly for beginners.
Durable: AI-Powered Website Builder
Durable is an AI-powered website builder that can create a website in a short time. The tool is designed to be user-friendly, requiring minimal input from the user. The user fills in basic details, such as the type of business, then enters the business name. Durable then quickly generates a website, including pictures related to the business’s niche, an “About” section, and other basic content.
The speaker notes that the generated website is not the best on the first try, but can be edited and modified. Users can change pictures, sections and text according to their preferences. Durable provides a basic website outline or template, which can be customized further. This is a fast option for those who need a website without spending a lot of time or money.
The speaker highlights that this is a time and money saver, especially for those who are starting out. He suggests that the tool provides an alternative to paying a designer for the same service. The tool generates a good basic outline and structure for the user to customize, which saves time and money.
AdCreative: Social Media Ad Creation
AdCreative is presented as a cost-effective solution for creating social media ads. The tool enables users to make posts and video ads for various platforms, including Instagram. The speaker notes that the basic package is $21 per month and the tool can generate many options for users. The user inputs the niche, color preferences, and a basic template, and then the AI generates posts.
AdCreative eliminates the need to create content from scratch or hire someone to do so. The tool saves time by automatically generating a variety of creative options that are ready to use. The speaker highly recommends this tool for anyone involved in social media or advertising. AdCreative automates the creation of visual content, making it an excellent choice for social media managers.
The tool offers various options depending on the user’s needs and is particularly good for social media and ad creation. By automating the generation of posts and video ads, AdCreative can increase the productivity of a social media team. The speaker emphasizes that AdCreative is particularly useful for creating visual content for social media.
Otter.ai: Meeting Transcription and Summarization
Otter.ai is the final tool presented, designed to record, transcribe, and summarize meetings. The tool can be used to record meetings, take notes, and provide summaries for review. It can also transcribe audio files, which is useful for those who need written transcripts of meetings. It acts like a “little friend” that digests and transcribes meetings.
Otter.ai is also useful for automating replies to emails. The tool is praised for its ability to generate summaries and transcriptions, saving users time. It is especially useful for those who attend a lot of meetings or have many emails to manage. The speaker notes that Otter.ai is a “priceless” tool that provides key benefits for users.
Otter.ai offers a free plan and a Pro plan priced at $20 per month. The free plan includes a limited amount of monthly transcription minutes, while the Pro plan offers more transcription time. The speaker emphasizes that these AI tools will speed up work, but will not take away jobs, as prompts are still required. The recommendation is to explore a variety of tools and use those that improve a user’s specific workflows.