organic search marketing seo

The YouTube video transcript highlights the importance of using Google Analytics 4 (GA4) for effective SEO beyond just tracking rankings. It emphasizes measuring traffic, conversions, and the bottom-line impact of SEO efforts. The presenter, Andy Cresa from Orbit Media Studios, demonstrates specific GA4 reports and customizations to analyze search traffic performance per URL, conversion rates, […]

SEO, Content Marketing, and AI: Scott Pittman Interview Scott Pittman of Reef Digital discusses strategies for improving organic search rankings and leveraging content marketing. He emphasizes the importance of a strong technical SEO foundation and website structure before focusing on content and links. Pittman advocates for aligning content strategy with the customer conversion journey, targeting […]