Enlightened Marketing SEO Success: Dale Carson Testimonial Dale Carson, an attorney, author, and retired FBI agent, provides a testimonial for Enlightened Marketing, LLC, a search engine optimization firm.
Carson’s Jacksonville, Florida criminal defense law firm experienced a plateau in revenue, prompting him to seek SEO assistance. He found Enlightened Marketing on YouTube, and after an initial consultation, he hired them. The firm promised and delivered first-page Google rankings within 90 days.
Impressed with their modern SEO techniques focusing on viable content, Carson highlights their commitment to client success, even foregoing charges until desired call volumes were achieved. He highly recommends Enlightened Marketing and offers himself as a reference.
The Initial Revenue Plateau
Dale Carson, an attorney in Jacksonville, Florida, and author, noticed a concerning trend in his criminal defense law firm: a flattening revenue stream. As any business owner would recognize, this plateau signaled a need for more cases to sustain the practice. To address this, Carson initially turned to major internet companies specializing in legal marketing.
While these companies provided a temporary boost, their increasing demands for payment, without a sufficient return on investment, made their services economically unsustainable. The costs outweighed the benefits, especially when considering overhead. This prompted Carson to seek alternative solutions to enhance his firm’s online visibility and attract more clients.
This situation is a common challenge for law firms, particularly mid-range firms facing competition and pricing pressures. The need to stand out in a crowded market and efficiently acquire new cases is crucial for maintaining financial stability and growth.
Discovering Enlightened Marketing
In search of a new approach, Dale Carson explored YouTube, specifically looking for innovative lawyer advertising strategies. During his search, he found Enlightened Marketing. Intrigued, Carson contacted them and scheduled a free initial consultation via Skype. Impressed with their insights, he decided to take a chance and hire them for a 90-day trial period.
Enlightened Marketing promised to improve Carson’s firm’s Google ranking to the first page and generate enough calls to justify their fees. This proposition presented a win-win scenario: increased visibility and client acquisition at a reasonable cost.
Within the agreed timeframe, Enlightened Marketing delivered on their promise, securing a page one ranking on Google for Carson’s law firm. This achievement demonstrated their understanding of modern search engine optimization (SEO) techniques, which prioritize viable and current content.
Beyond Traditional SEO
Enlightened Marketing highlighted that contemporary SEO differs significantly from older methods. Google now prioritizes content, meaning that websites must offer valuable and up-to-date information to rank well. Enlightened Marketing demonstrated to Carson how to create content that would improve his website’s ranking.
However, Enlightened Marketing went beyond simply achieving a high ranking. They recognized that ranking alone wasn’t enough; call volume was the true measure of success. Despite their initial success, Enlightened Marketing felt that the call volume had not increased sufficiently.
Demonstrating their commitment to client satisfaction, they suspended billing until the call volume reached an acceptable level. This unusual gesture impressed Carson and solidified his trust in the company. They later established a long-term maintenance agreement to ensure continued success.
A True Partnership
Dale Carson emphasizes the importance of a partnership approach, contrasting it with rigid contracts that can be detrimental if either party is dissatisfied. He values Enlightened Marketing’s dedication to his firm’s success, viewing their relationship as a collaboration where both parties benefit.
Carson openly recommends Enlightened Marketing to other law firms facing revenue challenges. He offers himself as a reference, inviting potential clients to contact him with questions about his experience with the company. He is confident that Enlightened Marketing will address any concerns and prioritize client satisfaction.
Ultimately, Dale Carson’s testimonial underscores the effectiveness of Enlightened Marketing’s SEO strategies and their commitment to building long-term, mutually beneficial relationships with their clients. His experience highlights the importance of adapting to the evolving landscape of online marketing and choosing partners who prioritize client success.