A business owner, Marcos of Roller Smart Shutters, recounts his experience working with the digital marketing agency King Kong. He describes initially struggling with inconsistent lead generation and being hesitant due to past negative experiences with marketing firms.
King Kong’s results-based guarantee and subsequent increase in leads allowed Marcos to scale his business, hire sales representatives, and focus on other ventures. He highlights an 80% revenue increase within nine months and appreciates King Kong’s honesty in declining to work with his other company when the numbers didn’t align.
Ultimately, Marcos emphasizes the importance of trusting King Kong’s expertise and viewing their partnership as a privilege.
The Initial Hurdles of Roller Smart Shutters
Marcos from Roller Smart Shutters highlights the challenges faced in the roller shutter industry, particularly the “old-school hard sell” approach. To counter this, Roller Smart Shutters prioritized customer satisfaction.
Initially, the biggest obstacle was securing a consistent flow of leads. Like many startups, the business demanded significant personal investment, with Marcos working long hours, including weekends, to provide quotes and manage operations.
As the business grew, Marcos reached a plateau. He wanted to delegate sales and quoting but lacked sufficient leads to justify hiring a sales representative. Previous negative experiences with marketing companies made him wary of investing further in marketing.
The Turning Point with King Kong
King Kong’s guarantee was a key differentiator that convinced Marcos to partner with them. Despite initial skepticism, the promised results soon materialized. Working with King Kong enabled Roller Smart Shutters to scale its operations.
With a consistent stream of leads, Marcos could hire two sales representatives and step back from day-to-day operations. This allowed him to pursue other business ventures and achieve a better work-life balance.
According to Marcos, his Account Manager at King Kong provided support beyond marketing, acting almost as a business consultant. This level of dedication and problem-solving was crucial to Marcos.
Growth and Trust
Within nine months of partnering with King Kong, Roller Smart Shutters experienced an 80 percent increase in revenue. This growth propelled them to become the second-largest roller shutter company, surpassing a company Marcos had considered buying.
Impressed with the results, Marcos sought King Kong’s help with marketing for his travel company. However, King Kong declined after researching and determining that the numbers didn’t align.
Marcos appreciated King Kong’s honesty and integrity, even though he was ready to invest. He emphasizes the importance of trusting King Kong’s expertise, even if it requires taking a risk. He also notes that the partnership is based on a numbers game: more leads translate to more quotes and, ultimately, more sales.