Organic Keyword Ranking: Tips and Tricks This YouTube transcript from Osborne Digital Marketing provides insights on boosting organic keyword rankings for existing web pages. The video focuses on identifying easy-to-capture keywords to improve search engine performance and drive more leads and conversions.
The speaker, Ron, advocates starting with competitor analysis using tools like SEMrush to find relevant keywords. He then suggests using Google Search Console to uncover additional keywords the page is already getting impressions for, but not ranking well for.
Ron advises strategically incorporating these keywords into page headers and content, adjusting keyword density for better visibility. He also encourages viewers to check out his new SEO tool called Rank Lightning.
Unlocking Organic Keyword Potential: An Introduction
To increase the number of organic keywords that rank on a page, it’s useful to leverage content that already performs well. This involves identifying keywords for which a page isn’t ranking well and optimizing the page to improve its ranking for those terms. This strategy aims to capitalize on existing successful content to broaden its reach and attract more traffic.
The approach involves several steps, beginning with competitor analysis to identify potential keywords. After identifying keywords, tools such as Google Search Console can pinpoint specific terms for which the page receives impressions but ranks poorly. Incorporating these keywords into the page’s content, especially in headers, and increasing their density can improve the page’s ranking.
Competitor analysis is crucial because it allows you to learn from the strategies of those who are already ranking well for target keywords. By examining their pages and keywords, one can identify opportunities to target similar keywords. This avoids the need to “reinvent the wheel” and instead leverages proven strategies.
Competitor Analysis and Keyword Identification
Begin by identifying competitors who rank well for your target keyword. Then, analyze their pages using tools like Semrush to discover the keywords they are ranking for. The video author also mentions Rank Lightning, an SEO tool under development, that will offer similar functionalities.
Once you have identified the keywords your competitors are ranking for, export this data into a Google Sheet. Focus on identifying “easy keywords” that are relevant to your content but not yet targeted.
When selecting keywords, consider the relevance of each keyword to your existing page. For example, if the primary keyword is “how much does a roof replacement cost in Austin,” evaluate whether related keywords like “roofing estimate Austin” should be targeted on the same page or a separate page. Keywords that are closely related and support the main topic can be incorporated into the existing page.
Additional keywords such as “the cost of a new roof in Texas” could potentially be used on the page if they align with the services offered. However, it’s important to consider the geographical scope of your business. If you only serve Austin, targeting keywords related to other areas like San Antonio may not be beneficial.
Using Google Search Console for Keyword Discovery
Google Search Console can identify keywords that your page is already getting impressions for but not ranking well. To use this, navigate to the “Pages” section and select a specific page you want to analyze. Then, go to “Queries” to see the keywords for which the page is receiving impressions.
Look for keywords with low click-through rates, indicating that the page is not ranking high enough for those terms. Evaluate the relevance of these keywords and identify opportunities to incorporate them into your content.
For example, if a page about “Zim Writer” is getting impressions for “AI content reviews” but ranking poorly, consider adding the phrase “AI content reviews” to the page’s H1 or H2 headers. Also, sprinkle the keyword throughout the content to increase its prominence and relevance. Bolding or italicizing the keyword can further emphasize its importance to Google.
Before targeting a keyword with low impressions, check its ranking position. If the ranking is already high, the low impressions may indicate low search volume, making it less worthwhile to target.
Strategic Keyword Implementation and SEO Enhancement
Once you have identified relevant keywords, strategically incorporate them into your page. Start by including the keyword in the H1 header if it aligns with the main topic. If not, use H2 or H3 headers to include the keyword naturally.
Sprinkle the keyword throughout the content, ensuring it appears in a natural and relevant context. Adjust the keyword density to signal its importance to Google. Bold or italicize the keyword to further emphasize its significance.
When using Google Search Console, it is important to consider the search volume and ranking position of keywords before implementing them. Prioritize keywords with low click-through rates and high relevance to the page’s content.
By following these steps, you can effectively increase the number of organic keywords that rank on a page, ultimately driving more traffic and leads to your website.