This YouTube transcript details a comprehensive eight-hour digital marketing course focused on building a profitable Social Media Management agency. The instructor, who achieved seven-figure revenue, emphasizes the viability of this business model, even in economic downturns. The course covers client acquisition through various outreach methods, including cold messaging, building effective sales strategies, onboarding clients, and managing a team or working as a freelancer. Crucially, it stresses the importance of mindset and consistent action to achieve success. The instructor shares personal experiences, student case studies, and sales call examples to illustrate the strategies taught, all related to the core principles of Social Media Management. Whether you’re working independently or with a team, this course provides actionable insights for scaling a Social Media Management business effectively.
The Untapped Potential of Social Media Management in 2025
This section emphasizes that social media management is a viable and profitable business model, despite claims of saturation. It highlights the importance of understanding that businesses need solutions, and selling social media management is essentially selling a valuable service to meet those needs. The course uses the term “agency,” which refers to a business that offers a service on another’s behalf.
This course will show how to sell a service that is in demand and valuable, which can save businesses time or make them more money, or both. The presenter focuses on social media management because of his own success with it and the success of those he has taught, though the principles can be applied to other types of agencies.
It is important to understand that the core skill is selling a solution that a business needs, regardless of the specific service. The presenter of the course shares his own success, becoming a millionaire at 25, roughly three and a half years after starting his marketing business. This emphasizes that the principles taught are not just theoretical but have real-world applications.
The course will focus on social media management, but the skills taught are transferable to other agency models. Many ordinary people can achieve success in this field, even those who start without much confidence.
This section also focuses on the idea that success is not limited to naturally motivated people. People who are shy or lack confidence can achieve similar results by following a proven process and getting the right help.
The course aims to show that hitting 5k to 10k per month is achievable for anyone, with examples of past students who have achieved these figures. The key is to sell a service that is in demand and valuable, which will save businesses time and money.
It will also be necessary to determine which business owners value time-saving, increased revenue, or both when selling social media services. The course uses an example of a client for whom the agency gained 80,000 followers in three months via content creation and social media management.
This example will show the possibility of acquiring new followers, increased website traffic, and high engagement rates using social media.
Building Your Foundation: Mindset and Service`
This part focuses on the importance of mindset and how to approach building a successful agency. The course emphasizes that beliefs about what you can achieve directly impact your ability to get results. It states that a change in mindset is crucial to starting a journey to success in the marketing field. The initial steps should involve small, consistent actions that build confidence over time. Success isn’t just about tangible achievements but also about keeping promises to yourself, building self-trust, and executing tasks consistently.
The concepts of taking action and executing plans are very important parts of the course. Visualization is another important technique. Putting yourself in an environment that reinforces your goals can help you see yourself as the person you need to become. It is also important to be honest with yourself and not lie about whether you are working towards your long-term goals. Having the framework to ask whether your future self would thank you for what you are doing is important, but it is also important to enjoy the moment and have balance.
This section will also cover the importance of understanding what a service is and how to sell it effectively. A service is more than just a task; it’s a vehicle for transformation for clients. It’s about getting them from point A to point Z. The best services create a desired outcome, solve a problem, and offer convenience.
For example, the course notes how the first client paid $1200 per month for social media marketing because they wanted a specific outcome. The service should also solve a problem for the business owner, such as not having time or experience managing their own social media. Convenience is a big part of the service, as it offers business owners a service so they don’t have to spend time on it themselves.
This section also touches on why social media management is a better service than something like running ads. Businesses can see ads as a “set and forget” task that they may not need help with after a few months, while social media management is a more ongoing process that requires constant attention.
Pricing, Packaging, and Team Building`
This section will focus on the practical aspects of building an agency such as pricing, packaging, and how to hire a team. Social media management and content creation offer convenience and are often at a lower price point than services like paid advertising. This can lead to clients being more likely to renew services. The lower price also makes it less of a decision to keep services running. The course uses the analogy that you may not notice a small monthly subscription charge, but a large monthly charge will make you consider cancellation more.
The first client who paid $1,200 stayed for 20 months, and this is partially because of convenience and the fact that the cost was low enough that it wasn’t a major decision to continue paying for the service. Social media management and content creation are easier to hire for because they are less technical than services like copywriting or conversion rate optimization. The average cost of a graphic designer, video editor, or virtual assistant is lower than that of a Facebook ads expert. This means a higher profit margin and an easier time hiring people.
Businesses will pay for social media management because they know they need it, and many see it as a necessity in today’s market. They are not necessarily looking for “miracles” but instead are looking for a reliable service. The course also goes into detail regarding hourly rates for different services. It is noted that community management may be done for a client for at least one hour per day.
The course will give information on a pricing structure for different services depending on the client’s needs, such as how much content to provide and the amount of community management the service will include. The payment terms, and the use of a non-disclosure agreement, are covered in this section of the course. When pricing services, it is important to allow room for hiring team members without killing profit margins.
The course also covers how to decide whether to go freelance, or hire other people to do some of the work for you, and when to focus more on sales and marketing. The price you charge should reflect the checklist you provide the client. The course also covers how to hire a social media manager using a trial task. This will help you understand their ability to understand analytics, create engaging content, and use their communication skills.
Sales, Outreach, and Closing the Deal
This section focuses on the critical area of sales, including outreach strategies and closing techniques. The course will cover how to create offers that will not be seen as ‘no brainer’ offers, which often come across as unprofessional and too good to be true. This will be done by making sure the message is professional and has good grammar. The presenter also notes that it is important to understand that you may not know everything when you start, and it’s okay to learn as you go. Instead of building a package that you think the prospect will want, it’s better to build one that they actually want. When talking with prospects, using the phrase “we recommend this price point for this amount of content” will add a level of authority.
This section will cover a method of outreach called voice messaging on Instagram. The course will highlight how this can build trust with prospects because they will hear your voice before the call. The course will differentiate between cold outreach and warm outreach. Cold outreach is less direct, more conversational, and higher in volume. The presenter notes that different platforms have different limits to outreach, and that this should be tested. The AIDA framework will be used as a guide in outreach: attention, interest, desire, and action. It will also be important to be aware of ‘temperature checks’ to understand how interested your prospect may be.
The course will show how to send 500 DMs a day on Instagram, which requires using around 10 accounts. Each account can send around 50 DMs per day before being banned. You can do this by creating backup accounts or buying theme pages. By doing the maths on response rates, the course claims that you can close one to two clients per month with 50 DMs per day, but 10-20 clients per month with 500 DMs a day. It also notes that by sending more volume you will get data faster, and will be able to iterate and improve.
Objection handling is an important skill when closing, and this section will show you how to navigate objections rather than stampeding over them. It will emphasize asking clarifying questions, such as how much time they need, what they want to think about, and when they will have a decision made. Finally, this section goes over sales tactics that the presenter has used to make over one million dollars using social media management.
Client Success, Content Strategy, and Business Growth
The Psychology of Success: Motivation, Mindset, and Action
This section dives into the psychological aspects of success, covering motivation, mindset, and taking action. It begins with exploring the power of positive and negative motivation. Positive motivation connects your actions with positive outcomes, like earning money to travel, while negative motivation links inaction with negative outcomes, such as staying stuck in a job you hate. The presenter has found that negative motivation is more impactful, as it helps you move away from pain. You should test both to see which is more effective for you.
Visualization is an important technique in this section. It will guide the user to close their eyes, take deep breaths, and visualize the positive things they are working towards. The course claims that this mental practice can help make long-term goals more tangible. This section will also highlight important ways of thinking and acting, such as from a place of love and abundance. If you act from a place of love, you will try to offer things that benefit others, and if you act from a place of abundance, you will believe in the endless opportunities in the world.
It is important to not fall into ‘mental masturbation,’ which is pretending that you are being productive when you are not. It is also vital to take consistent action and make sure that the work gets done, regardless of whether or not you feel like doing it. This section will also help you understand the difference between going from zero to 10k a month, compared to going from 10k a month to 50k a month. Going from zero to 10k a month is a very lean operation and has a higher profit margin. Going from 10k to 50k requires more systems, delegation, and structure, but also creates more time freedom.
This section also covers how to start a low-ticket, 90% automated agency. Instead of charging clients thousands of dollars per month, you should have a lower price point to get clients to pay you every month without thinking about it. It will also emphasize scaling horizontally, which is by getting more clients at lower prices. The idea of this business model is that you can create an automated system that is like a conveyor belt. You could take no sales calls, and instead have your clients sign up directly via your website. The offer in this model is a hybrid between Social Media Management and consulting, which is done for you and done with you.
The course presenter emphasizes his commitment to constant improvement by showing videos of the work done to update the course every year. He stresses the importance of up-to-date information in a fast-paced landscape. The course gives a peek into the behind-the-scenes processes for creating this course, which includes planning, scripting, and recording. This is to show that the content is created from a place of experience and conviction, and not just theoretical knowledge