This YouTube transcript introduces a customer-first approach to digital marketing and SEO. It emphasizes that customers are now empowered and seek value, requiring businesses to prioritize customer needs over traditional sales-focused strategies.
The core of this approach involves understanding customer problems and providing solutions through valuable content. Search engines are a crucial channel, as most online experiences begin with them, and using customer language improves search visibility. Education and support throughout the buyer’s journey are essential for building trust and brand loyalty.
Ultimately, marketing should align with how customers want to buy, not just how businesses want to sell. This value-driven approach focuses on delivering value in exchange for customer engagement.
The Digital Marketing World
Digital marketing involves using online channels to promote a product, service, or brand. Marketing channels allow businesses to communicate with customers. Think about the last advertisement you saw that led to a purchase. It was likely through a digital marketing channel.
Digital marketing is important because that’s how consumers get information. Buyers are more informed and have complete control over how and when they receive information. Digital marketing enables brands to reach customers where they are. It also delivers a greater ROI than offline marketing.
Organic search plays a vital role in every channel. The goal is to connect a business with its audience through digital channels. This includes driving traffic to a site or connecting with a digital audience. In a digital world, search engines are the most common way consumers find products and services.
Search Engine Optimization
SEO, or search engine optimization, is a powerful tool for digital marketers. It involves the steps required for a successful SEO strategy. Search engine marketing helps improve each marketing plan. It drives organic traffic to websites and increases sales from search engines.
Paid search and organic search are the main components of search engine marketing. However, the focus is often on organic search. When working with organic search, understanding the audience is vital. It’s important to speak to the audience you are marketing to.
When trying to show up in search engines you have to create the best content. If you want to win customers you have to create something that delivers value that’s meaningful.
Customer First Marketing
Customer irst marketing prioritizes customers over the organization. This represents a shift from traditional marketing strategies. Those strategies focused on company needs instead of customer needs.
With customer first marketing, you consider what problems customers have. You consider where they are looking to solve those problems. You also consider how they are getting solutions today. When campaigns start with customer problems, a different approach is taken.
Instead of thinking about the products that you have, how you are going to sell them, or how you are going to get them to buy more of them, you think about the customers needs. You use the voice of the customer instead of the internal voice. You start programs from the outside in instead of the inside out. And ultimately, you deliver value versus taking time without giving something to the customer.
Adding Value
Customers want value. To do customer first marketing, put yourself in the customer’s shoes. Think exclusively about what they want. If you use the words that people use, they can associate with it. Also, they can get found in places like search engines.
Brands need to create content that helps customers solve problems. They must answer questions and help customers find what they’re looking for. Market the way your customers want to buy, not the way you want to sell.
The focus of search engines is to capture the intent of the searcher. They then want to produce content accordingly. Education and support is a vital step in creating brand loyalty. It is also a key component of a customer first strategy.