13 Best SEO Tools (My 2025 Stack) – YouTube

Best SEO Tools Overview

The YouTube video “13 Best SEO Tools (My 2025 Stack)” by Nathan Gotch discusses a variety of SEO tools, both paid and free, that can be used to improve search engine rankings. Gotch emphasizes that the effectiveness of these tools depends on the user’s skills and the agency’s systems.

The video highlights tools ranging from comprehensive SEO platforms like Semrush and Ahrefs to specific tools for content optimization, technical audits, and reporting. Gotch also includes general-purpose tools like Google Suite and ChatGPT for SEO-related tasks.

The tools are presented with specific use cases and techniques for maximizing their value in SEO campaigns. The video also mentions Search Intelligence, a digital PR and link building agency.

Semrush: A Ridiculously Powerful SEO Platform

Semrush is identified as a powerful SEO platform used daily by Gotch’s agency. One way to use Semrush is to find low-hanging fruit keywords by using the organic research tool to identify keywords that are ranking between 2 and 15 with very easy keyword difficulty.

Semrush can also perform competitor analysis. The keyword Gap tool helps to identify untapped keywords with low difficulty by entering one to three of your top competitors and starting the analysis. You can also identify competitors’ backlinks using the backlink Gap tool to study their backlink profiles. Search Intelligence is mentioned as a resource for high-quality link building.

There is also a free SEO training series on the Semrush YouTube channel.

Ahrefs: Uncompetitive Keywords and Website Authority

Ahrefs is the second-best SEO tool, according to the video. A key feature of Ahrefs is the lowest DR filter in the keyword explorer which can identify keywords where weak competitors are ranking.

The video emphasizes that one of the biggest ranking factors is overall website authority. Therefore, any keyword with lower authority websites ranking is worth pursuing.

Rankability: NLP Technology for SEO Content

Rankability uses the latest NLP technology, blending Google’s NLP, IBM Watson, and OpenAI, to achieve relevant SEO recommendations. It guides users through a two-part process.

First, create an SEO content brief, which is critical for guiding copywriters. You can manually enter details or use the AI button to fill the fields automatically.

Second, create an outline based on the NLP keywords. Again, you can manually create the outline or use the AI button. The tool helps optimize content for NLP by providing actionable insights and NLP keywords as topics. Gotch also personally leads a Rankability Mastermind call every Wednesday to help members.

ChatGPT: Turning It into a Data Scientist

ChatGPT is described as a revolutionary and powerful tool, though often underutilized. One of the favorite SEO use cases is turning it into a data scientist.

By collecting Sur data across many keywords and inputting it into ChatGPT, it can analyze the data set and help reach conclusions. The video references a blog post about H1 tags as a Google ranking factor made possible by ChatGPT’s data science capabilities. There are countless ways to leverage ChatGPT in SEO and marketing campaigns.

Detailed Browser Extension: Analyzing Basic SEO Issues

The Detailed browser extension is used daily for analyzing basic SEO issues at a glance. It is not designed to be a comprehensive SEO solution.

With it, you can quickly see if a keyword is in the title, meta description, and headings.

Screaming Frog SEO Spider: Website Audits

Screaming Frog SEO Spider is the ultimate website audit tool, allowing users to crawl any website to identify technical and content opportunities.

To use it for SEO audits, connect the Google Analytics, Google Search Console, Google Page Speed Insights, and Ahrefs APIs, and then run the crawl. High impact opportunities include identifying crawl depth. Pages more than three clicks deep in the site architecture should be moved higher.

It is also useful for checking internal link coverage. Pages with less than five internal links should be considered for internal link building from other relevant pages on your website. Poor engagement rates, which can be found in the Google Analytics 4 data, indicates that there is room to improve the page. Poor UX will likely lead to poor SEO performance. Also, identify pages with zero impressions and clicks from Google Search Console, zero traffic from Google Analytics, and zero backlinks from Ahrefs as poor performance.

Google Suite: SEO Services

The Google suite of tools includes Google search, which shows in real time what’s working. Google Business Profiles are the gold standard of local SEO. Google Calendar is useful for organizing your day. Google Meet integrates with many other Google products and is critical for meetings. Google Voice increases trust and is a powerful sales tool.

Google Analytics is the best tool for analyzing website traffic. Google Tag Manager consolidates tracking codes and pixels into a single snippet of code. Google Search Console analyzes SEO data, identifies technical SEO opportunities, and keeps a pulse on the health of your website.

Google Keyword Planner shows search volume and CPC data for making educated ROI decisions if you’re handling Google Ads. Google Sheets and Docs are used to build SEO systems because it’s accessible and easy to use. Google Slides is a free tool for building SEO proposals and pitch decks, though Canva is more robust in design capabilities. Google Gemini can be used when you’re unsatisfied with the outputs from chat GPT to give you a nice blend of unique ideas when developing a content marketing strategy.

Additional Tools

The video highlights a few more tools to improve SEO performance. Hemingway Editor makes your content leaner and easier to read. Grammarly elevates the writing. Siteliner shows you which pages on your website suffer from duplicate content.

SEOTesting.com allows you to test your actions to improve your search engine rankings. Hunter is used for content promotion, link outreach, and sales prospecting.

Agency Analytics integrates APIs from Google Analytics, Google Search Console, and almost every SEO tool such as Semrush and Ahrefs and makes SEO reporting easier.